Hearts of Iron IV: No Step Back

I was asked to look at a type treatment for Hearts of Iron IV's latest expansion pack 'No Step Back'. Looking at old Soviet posters to take inspiration, the type was based on a constructivist poster from the 20’s “All workers choose the Soviets!”.

The video launched at PDXCON REMIXED 2021 and was watched live by 32K people, gaining 250K YT views in under 3 days.

Client: Paradox Interactive / Development Studio
Agency: Blacklist Play Games
Creative Lead, Video 3D motion graphics & textures: Liam Bunston
Logo expansion typography: me

One idea was to have the logo stamped onto an enamel pin badge. This route was not selected but the 3D model created by Liam was looking pretty exciting.

Soviet pins were very popular at the time:

The blueprint texture used in the video was built from adapted actual tank elements.

Other projects:

Logo redesign and full rebrand for Tone Training

Plant music devices that turn biodata from plants into music.

The Most Connected Brands

Graphic design for the annual report and book about how consumers see brands.

Logos, Branding & Identity

A selection of logo designs and brand identity projects.

Re-brand for the London based global streaming company.

Birkelunden Mannskor

Graphic Design and Art Direction for an all male choir based in Oslo, Norway.

Fieldview Festival

As the Creative Director of Fieldview Festival, an independent music and arts festival, I designed hundreds of pieces of collateral over the 12 years of festivals and events.

Seven Green Moons

I started SGM as a creative outlet of pins, posters and magic.

I was the Creative Director and lead Designer for a new innovative coffee start-up

We always thought hope would save us, who knew it would actually be soap.

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