Hearts of Iron IV: No Step Back

I was asked to look at a type treatment for Hearts of Iron IV's latest expansion pack 'No Step Back'. Looking at old Soviet posters to take inspiration, the type was based on a constructivist poster from the 20’s “All workers choose the Soviets!”.
The video launched at PDXCON REMIXED 2021 and was watched live by 32K people, gaining 250K YT views in under 3 days.
Client: Paradox Interactive / Development Studio
Agency: Blacklist Play Games
Creative Lead, Video 3D motion graphics & textures: Liam Bunston
Logo expansion typography: me

One idea was to have the logo stamped onto an enamel pin badge. This route was not selected but the 3D model created by Liam was looking pretty exciting.
Soviet pins were very popular at the time:
The blueprint texture used in the video was built from adapted actual tank elements.

Other projects:

The Most Connected Brands
Graphic design for the annual report and book about how consumers see brands.
Blue Gravy
Branding design for a new hyper-excitable theatre and sketch production company.
Fitch Brew Co.
I was the Creative Director and lead Designer for a new innovative coffee start-up
Illustrations
A selection of illustration projects.
Masterplants
Plant music devices that turn biodata from plants into music.
Flux Broadcast
Re-brand for the London based global streaming company.
Euphoria Osteopaths
Branding and art direction for a life changing osteopathy clinic.
Lunar HQ
I designed and built from scratch a creative co-working studio in East London.
Birkelunden Mannskor
Graphic Design and Art Direction for an all male choir based in Oslo, Norway.
Fieldview Festival
As the Creative Director of Fieldview Festival, an independent music and arts festival, I designed hundreds of pieces of collateral over the 12 years of festivals and events.
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